Networking Strategies for Latina Business Owners

Networking is a vital aspect of growing any business, but for Latina entrepreneurs, it can be especially impactful. With unique cultural experiences and a strong emphasis on community, Latina business owners are positioned to build relationships that not only grow their businesses but also uplift others around them. At the Latina Business Network of New York (LABNNY), our members consistently highlight the power of connection, collaboration, and mutual support.

1. Embrace the Power of Community

For Latina entrepreneurs, networking isn’t just about business; it’s about building lasting relationships. LABNNY member Yamaris Dujmic, the founder of Sweet Sol Photo, underscores the importance of this: “I love this group! LABNNY continues to show me how women can grow together. I’ve met friends, business support people, and so much more”​. By connecting with like-minded individuals, you not only gain potential clients and partners but also a support system that understands your unique challenges.

2. Leverage Digital Tools to Stay Connected

In today’s digital age, maintaining connections through social media and CRM tools is essential for scaling your network. Linelly Nieves, a Speech-Language Pathologist and LABNNY Elite member, emphasizes the importance of technology: “Besides my planner, the platform I use to document and accept payments from my patients is very easy to use. It is called PracticeQ”​. Utilizing online tools like CRM systems not only helps you stay organized but also keeps your network engaged with consistent follow-ups. Connect with Linelly The Vocal Point Speech, www.tvpspeech.com.

3. Participate in Community Events

Attending community events is a powerful way to network and build personal connections. Katherine Serrano Sosa, founder of Rooted Architecture Studio (www.rootedarchitecturestudio.com) and an Elite LABNNY member, highlights the importance of connections made through events: "Connecting to inspiring and supportive women, creating new friendships, feeling supported, and supporting others like me"​. Whether it’s through formal networking sessions or casual meetups, being present in the community enhances your visibility and helps build trust.

4. Focus on Building Authentic Relationships

Networking should always be genuine. Authentic relationships built on trust and shared goals are far more valuable than fleeting business transactions. Yamaris Dujmic mentions how she has found true connections through LABNNY, stating, “I feel truly blessed to capture my clients’ special moments”​. This sentiment of authenticity is crucial in networking, as long-lasting professional relationships are often rooted in mutual respect and shared experiences.

5. Be Open to Learning from Others

Learning from the experiences of others is a crucial networking strategy. Whether it’s from mentors or fellow entrepreneurs, knowledge-sharing can open doors. Michelle Estevez, a New York Life representative, shares her key takeaway: “The one piece of advice I wish I had when I started my career is to be open to all opportunities”​. For Latina business owners, staying open to new experiences and ideas, even outside your immediate field, can lead to unexpected opportunities for collaboration and growth. Get to know Michelle: www.newyorklife.com/agent/maestevez

6. Keep Your Network Diverse

A diverse network brings a variety of perspectives that can challenge your thinking and introduce new opportunities. Michelle Estevez shares, “I know the type of impact I want to make on families and business owners, and I am finally in an environment that supports that”​. By intentionally expanding your network to include people from different industries and backgrounds, you gain access to a broader range of ideas and resources.